“The amount of money spent on the 4-year centenary, plus this $500 million given to the War Memorial, I think we are overspending on the dead and we are underspending on the living.” @SummersAnne #auspol #TheDrum
“A sense of felt throughout the drafty Navy Pier – chief creative officers mingle openly with juniors, creatives from rival networks sit side-by-side, and speakers stay to listen to the day’s content.”.
Remarkable fact. 60% of the views on @TheDrum over the last six days have been around the Iceland ad ban. Big, big numbers. The public is lapping this one up *from us at least* in unprecedented volumes. This is an ad that has inspired action or at least attention from the public.
Are influencer recommendations the same as celebrity endorsements?.
Marketers embrace stock image diversity in wake of ASA gender stereotyping rules via @thedrum.
“Clearly one of the reasons that people voted to leave was that they wanted an end to that immigration. But if you end that immigration, what are you going to do with the people already there? No-one has an answer to that question yet.” @mds49 on Brexit #auspol #TheDrum.
“All that behaviour has to stop and it has to be called out more often than it is even now. But we are also, as usual when there is a problem and an attempt to address the problem, there is the always the risk of overreaction.” @jennifer_hewett #auspol #TheDrum.
Few things are more labor intensive, empathy driven and valueable than writing good copy for ads. It used to take a team weeks to craft 5 words. To give it to a machine is to fail to understand everything about advertising..
Drums are never beat without reason. - African Proverb/Welcome to the new age of The Drum🥁! Black Caucus’s Drum a newsletter meant to inform and highlight various things in our community is making a comeback! Follow @thedrum_ on Instagram for more updates on what’s to come!.
Influencer marketing is only effective if the influencer is actually influential | The Drum.
Publishers experimenting with new ad revenue formats in 360. Will be interesting to see what this looks like and how it evolves.
Influencer marketing is only effective if the influencer is actually influential.
Our Highly Commended certificate just arrived from @TheDrum DADI awards. What a good evening that was! Da iawn pawb 👏🏻.
Marie Coleman says running a statutory authority like the ABC requires knowledge of the role of the organisation and though Justin Milne and Michelle Guthrie may have been capable of running a private business, “they were sadly wanting” running a statutory authority. #TheDrum.
“It’s the funding leaver the government will always use if a statutory authority is too independent, that is why the role of the chair and the board is so important.” @MarieCo92176893 on ABC #auspol #TheDrum.
“To me the institute that came out worst was the government. I am amazed to hear the amount of influence they expect to have.” @katemills18 on ABC #auspol #TheDrum.
“We’re now trying rip the centre out of university funding and we may come to regret it. If we’re going to be a knowledge nation and innovative country then we certainly don’t need to be fettering the university in the way that’s being proposed.” @MarieCo92176893 #auspol #TheDrum.
“I’m more concerned about the fact that it’s been 10-15 years since we ripped the innards out of the Tafe sector and we now find we have a national shortage of tradespeople.” @MarieCo92176893 #auspol #TheDrum.
Getting their Xmas ad banned by ITV was the single best thing Iceland could have done.
The rise and rise of in-house agencies: can external shops still thrive?.
The Biz Dev 100: Charlie Martyn, New Business Director, J. Walter Thompson.
@DrSRP1 Loving seeing the #BlackMatriarchy turning up on #TheDrum 👏🏾👏🏾👏🏾.
“Why would they have such emotional investment in attacking you, for taking a legal course of action which is your right in our democracy, to not only to ensure that your daughter, who is 9 at the time, feels like she can access a service.” @DrSRP1 #auspol #TheDrum.
“The cry from the Uluru statement from the heart, was a very diplomatic, not a statement of claim, but a diplomatic statement which asked all Australians to walk together, to grasp hold of Australian Indigenous antiquity and forge a new spirit.” @PPDaley #auspol #TheDrum.
“The amount of money spent on the 4-year centenary, plus this $500 million given to the War Memorial, I think we are overspending on the dead and we are underspending on the living.” @SummersAnne #auspol #TheDrum.
We reject the ideology of globalism and we embrace the doctrine of patriotism. Donald Trump has repeatedly declared himself a nationalist, do you think French President Emmanuel Macron’s warning of the dangers of nationalism was directed at the US President? #TheDrum.