Indias smartphone sales fall 13% during second COVID-19 wave - report

Updated: July 22nd, 2021 04:10 PM IST

FILE PHOTO: A vendor waits for customers inside his shop that sells mobile phones at Surat, in the western Indian state of Gujarat January 4, 2013. REUTERS/Amit DaveJuly 22, 2021 BENGALURU (Reuters) – India’s smartphone sales fell 13% in the #

Indias smartphone sales fall 13% during second COVID-19 wave - report Photo

BENGALURU (Reuters) – India’s smartphone sales fell 13% in the second quarter compared with the previous one as a second wave of COVID-19 infections hurt demand in the world’s No. 2 smartphone market, a research report said on Thursday.

“Smartphone vendors in India had assumed COVID-19 would not return, and several planned to invest in infrastructure for branded stores and partnerships with third-party offline channels. But once again they were quickly compelled to pivot to an online strategy,” Canalys analyst Sanyam Chaurasia wrote in the report.

China’s Xiaomi Corp continued to be the top brand favoured by Indian buyers with a 29% market share, followed by South Korea’s Samsung Electronics Co Ltd at 17% share, Canalys said.

Chaurasia predicted the country will see a rebound in the second half of this year as vaccinations boost consumer confidence and as smartphone brands launch new products.

As the threat of a third wave of COVID-19 infections still looms in India, customer behaviour and industrial operations will continue to adjust to pandemic conditions, helping reduce the impact, the analyst wrote.

Top Tweets About The Story

Top India Stories
Nepal PM speaks to US secretary of state Blinken over phone, agrees to deepen bilateral ties Photo Nepal PM speaks to US secretary of state Blinken over phone, agrees to deepen bilateral ties
At Least 5 Killed in India State Border Clash Photo At Least 5 Killed in India State Border Clash
India Border Clash Leaves at Least 5 Dead Photo India Border Clash Leaves at Least 5 Dead
WorldView: Landslides and floods in India kill at least 180, towering 300-foot sandstorm in China Photo WorldView: Landslides and floods in India kill at least 180, towering 300-foot sandstorm in China
Cong to hold protest against rising petroleum prices Photo Cong to hold protest against rising petroleum prices
Amazon Reportedly Considering Deal With Top Movie Theater Chain in India Photo Amazon Reportedly Considering Deal With Top Movie Theater Chain in India
Sri Lanka v India series delayed due to COVID-19 case Photo Sri Lanka v India series delayed due to COVID-19 case
England v India - 1st Test Day 2 Photo England v India - 1st Test Day 2