Liam Neeson Action Pic ‘Honest Thief’ Nabbing $4M+ Total By Sunday; ‘The Nightmare Before Christmas’ Awakens – Box Office - Deadline
Updated, Saturday AM: Open Road’s The Honest Thief led Friday with $1.3M at 2,425 theaters, a figure that’s just under the $1.4M that Unhinged did on its first combined U.S. debut-Canada Friday. The Liam Neeson film is moving toward a $3.6M three-day, and when rolling in Canada’s gross from last week, its running cume will stand at an estimated $4.1M. Honest Thief is getting an extra boost from Imax, Dolby and PLF, formats which Neeson action pics don’t typically have access to in a highly competitive major studio tentpole environment.
As a constant reminder, movie theaters in New York State and the county of Los Angeles remain closed, as well as North Carolina. Overall 48 states have movie theaters open, but No. 2 exhibitor Regal is closed nationwide except for seven sites in California.
Directed by Mark Williams, the co-creator of Netflix Emmy winning series Ozark, Honest Thief follows a notorious bank robber, who in wanting to lead an honest life, turns himself in, only to be double-crossed by two ruthless FBI agents. Kate Walsh and Jai Courtney also star.
On social media, RelishMix observes that Honest Thief has campaign that’s propped by 5.7M Facebook views from 20 videos off the pic’s official page with an additional near 10M views on YouTube from four trailers and spots.
Reports RelishMix, “Kate Walsh is loudly and clearly the social star for Honest Thief across her social media universe of 5.7M followers with an Instagram of 3.2M plus Twitter 900K and Facebook of 1.6k. She’s activated for the film in between posts for her Boyfriend perfume/beauty product line.”
That look u give ur #boyfriend when ya find out he’s been lying about his past and he’s actually a bank robber… 🙄 #HonestThief is now playing in theaters, kitties! Buy ur tickets today💥 https://t.co/vXEu0Io7t7 pic.twitter.com/qiWbiQpsYb
Overall social media chatter is leaning positive for Honest Thief with RelishMix further reporting, “Liam Neeson never lies, when he says he is ‘coming for you’ he’s coming you’, cry fans, adding, ‘I will never understand why people continue to mess with Liam’. Fans are finding materials on Facebook and YouTube as week of opens chatter continuities to build and the film hits calendar. And while select convo calls-out ‘giving away too much’, the trailer plot line twists are pulling positive-swinging chatter for early viewers.”
Critics may have slapped Honest Thief with a 35% Rotten score (only 40 film reviews were reviewed) but Rotten Tomato audiences enjoyed the Neeson pic at 86%.
Coming in second is 101 Studios’ War With Grandpa with $711K Friday at 2,260 locations. Look for the Robert De Niro-Uma Thurman family comedy to come in around $2.4M, -35%. That would put the pic’s 10-day cume at $7.1M.